Well worth Many of the Cougar customers brought up an appealing part

Throughout the latest Trucks out-of Style of Attention publication produced by the fresh National Automobile Search department of Hearst Providers Mass media, an effective ’67 hardtop Cougar when you look at the good shape is cherished at $4,100. The latest XR-eight hardtop was noted on $5,575. A comparable prices kept with the ’68 designs.

There’s two a means to examine that it. The foremost is contrary to the ’65 Mustang, i.age., comparing earliest-seasons autos together. The brand new ’65 Mustang hardtop try cherished on $6,600 once the next-season work on (’66) is released from the $six,475. One another effortlessly outdistance the worth of good Cougar.

Today, we contrast new ’67 and you may ’68 Cougars to your ’67 and ’68 Mustangs. The latest ’67 Mustang shows $5,800, because the ’68 Mustang is $5,750.

The brand new afterwards Mustangs was reduced in worthy of, but still higher than the latest Cougar

The real difference was greater when comparing convertibles. The ’69-’70 habits toward Cougar let you know $7,2 hundred, just like the Mustangs for the same season list from the $nine,100.

There are two an approach to look at this. First, the new Cougar is a good package. The auto got a top sticker than simply an excellent Mustang whenever the fresh new, however the development wide variety was in fact far lower. Well worth is frequently influenced by quantity readily available, this stands to reason one Cougar well worth is about to become expanding. Before 2 years, the initial-seasons Cougars have increased by the $700 (hardtop) as well as $1,100 (XR-7)paratively, the latest ’65 Mustang coupe and ’66 model has stepped up only $eight hundred.

At that time, 46 percent of the Cougars marketed were purchased because of the women

Cougar collector Royce Peterson was well-aware of your development. “At this time, prices are toward a large upward swing. The fresh new Employer 302 Eliminators are costly. One 428CJ Cougar try way up around. Recovered 427 GTEs were bought in this new $40,000-together with bracket.

“There can be an excellent Mustang boy someplace that will not hear this to the anything, however, now Cougars are getting its owed. Made an effort to get an effective Cougar modifiable off 1969 or 1970 not too long ago? Get out the bag since they are common. I invite someone due to the acquisition of an effective Mustang to seem at the a comparable model seasons Cougar and find out what they have a tendency to become shed.”

When the Cougar is found for the social when you look at the 1966, the fresh new mindset held one guys controlled the money and made new choice with the big requests. That will possess kept correct, nonetheless it is a concept on its way in order to extinction. Right away, lady was demonstrably drawn by comfort and you may luxury of Cougar. At the end of the initial season, analytics showed that one out of https://www.datingmentor.org/escort/ann-arbor/ six out-of Cougars marketed are purchased by the a female.

Five years before, in the event that Cougar hit their 30th anniversary, the fresh analytics revealed that this new Cougar stayed an automible away from choice for girls people.

They certainly were noted for its layout and luxury so far as product sales method went, but there’s always the concept one an excellent Cougar tends to make a fine race vehicles. There is absolutely no ideal evidence than the Category II race strategy (labeled as Trans-Am rushing) of Sports vehicle Pub from America in the 1967. Mercury put the Cougar with the decide to try, supposed direct-to-lead having Mustangs, Barracudas, and you will Darts. So it newcomer (several other newcomer, Camaro, was joined too) ended up over adequate. Cougar were only available in the leading line in the first knowledge on Daytona, hence place new stage for the remainder of the year. The fresh car’s basic earn came in Texas, and you can Peter Revson subbed making it two consecutively with a lime Rock profit. Entering the seasons finale, new checklist book demonstrated five victories on the Mustang and you will five wins on the Cougar, definitely a shock on the Ford go camping. Parnelli Jones’ Cougar knowledgeable specific pit-prevent misfortune and you will Ford ended up profitable the new name by a great mere a couple of circumstances. It had been a defeat that sits tough that have Cougar fans actually even today. The auto don’t contend within the after that approved path-path racing.


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